Industry benchmark: Why AI visibility works differently across markets.
The logic behind a recommendation depends strongly on the market. Complex B2B services, local offers and commerce are interpreted through different questions, sources and trust signals.
B2B: Expertise needs clear evidence
For complex services, clear capabilities, traceable expertise and credible third-party sources matter. Questions often focus on fit, specialisation, process and comparability.
Local: Relevance and availability shape the answer
Local providers are interpreted more through location, service area, freshness and consistent business information. A national visibility score can hide that local decision context.
Commerce: Product context changes quickly
For products, availability, categorisation, specifications and editorial sources interact. Measurements therefore need to state which market, question and point in time they represent.
Comparisons need one method
A useful industry benchmark uses the same measurement logic but interprets results within each business context. Comparable questions, visible measurement quality and an explanation of source patterns matter most.